Advanced Graphic Design
Summer and Winter Courses - Florence
The Advanced Graphic Design Summer course provides you with the necessary skills and a solid understanding of the key areas of graphic design.
You will increase your level of expertise and confidence in the many components of visual communication. With an in-depth knowledge of the principles of design you will learn to create professional designs in both print and digital formats as well as gaining valuable insights into the areas of logo creation, image creation, designing for the web, typography and branding.
During this three-week course, you will examine and draw inspiration from the artistic treasures and great museum in Florence in order to create the visual identity of a chosen museum that needs rebranding, maintaining the brand consistency and voice across mediums.
Schedule: Lessons are held from Monday to Friday, on a full time basis (morning and afternoon) the course has a duration of 75 hours spread over 3 weeks.
Target: The course is intended for students who have competence or basic professional expertise in the area of study and are interested in developing their professional skills. Participants must be familiar with the main graphic tools and software (Adobe Ps/Ai) and should be motivated to work independently or in team and under deadlines.
Methodology and structure: Through an in-depth study of the principles of design, the three-weeks course provides you with the skills to create professional designs in both print and digital formats, as well as allows you to gain valuable insights into the areas of logo creation, image creation, typography and branding.
In order to build a comprehensive knowledge background the study path includes a strategic combination of lectures, case studies, workshops, as well as site visits to museums and exhibitions, under the guidance of industry professionals. Site visits are an integral part of the program’s learning experience and are designed to complement what is acquired in the classroom as well as serve as an on-going orientation to the field.
Based on your research, and drawing inspiration from the visits to major art and historical sights, and open-air attractions in Florence, you will create a visual concept for a “New Museum in Florence”. You will have to select the right visual elements, that consists in naming, branding, infographic and the advertisement campaign, to contact with the visitors. During the final presentation, each project will be discussed individually or in group.
Extensive visit on site at an important Florentine museum, to be used as an archetype for the formulation of the final project. This will be based on the rebranding of the second museum visited, currently with poor visual content. During the visits, a professional photographer will accompany you and your classmates and provide information and technical and framing strategies for the development of the final project.
Identity and Coordinate Image
The study of all the elements that create the visual identity of a museum or art gallery (naming, logo and visual elements). The corporate image is designed to be appealing to the public, clear and functional, so that the final result can spark an interest among consumers. The visual identity project developed during the course represents the final project.
Introduction to Corporate Design: elements of the corporate identity and the designer’s role in developing it.
Analysis of Communication Problems: using brands, typography and color codes, project planning and execution.
Logo Development and Application: coordinate image and its applications.
Museum System and Public Utility Graphic Design
Analysis of public utility graphic design applied to the museum system.
Signage: how to create a visual identity of a museum and how to convey information.
Infographics: what makes a good data visualization
Advertising and Elements Of Presentation
The final presentation: how to combine the elements in an appealing visual presentation of the project.
Animations & Eye-candy: creating appealing elements for both presentation and social networks interaction.
The Ad Campaign: how to promote a museum both off and on-line.
Assignments and Final Project
Creation of the visual concept for a “New Museum in Florence”, based on your research, your personal impression of the city and on what you would like the city presents to the world. The project consists in naming, branding, creating an infographic, and the realization of the advertisement for this conceptual museum.
Given the peculiarity of the subject and the great number of world-famous museums in Florence, the task will be followed up to the tiniest details. The final presentation will be a discussion of each project realized individually or in group during the summer program