Course in Italian Contemporary Design and Trends - Spring Semester
Semester Courses - Milan
- Start date: February 2020
- Duration: 15 Weeks
- Attendance: Full-time
- Language: English
Contemporary design encompasses the present, pulling current trends; it is always evolving due in part to the availability of (new) materials and pieces.
The aim of the Italian Contemporary Design and Trends Spring Semester is to enrich you with a cultural knowledge on the contemporary design as well as the contemporary art. This allows you to have an overview on the new trends in terms of art, furniture and interior design, as well as learn more about contemporary artists and designers and the different techniques, materials, and tools they use when realizing their artworks.
The program will also offer you a practical study of the Italian design system from the management and the design methodology perspective. New trends in furniture, various types of houses, different lifestyles and people's needs and desires will be analyzed from a practical and emotional point of view.
Throughout the semester you will be engaged in developing technical and critical skills in the classroom and inside the main trade fairs that highlight the Italian design experience.
Schedule: Lessons run from Monday to Friday, full time
Target: This course is designed for students directly out of high school, or mature students who are ready for a career change or to build on the skills they have. A basic knowledge of Photoshop and Illustrator commands is requested.
Structure and methodology: The first part of the course will allow you to understand the Italian design system, focusing mainly on furniture design. At the same time you will acquire the tools and the methods necessary to analyze a specific collection of a specific brand, through the use of colors, materials and finishings.
The course is structured around the major international trade shows including Salone del Mobile furniture show in Milan and the Design Week, Salone Satellite, Euroluce, International Bathroom Exhibition and the International Home Furnishings Expo.
Thanks to the basic knowledge acquired at the beginning of the course, you will be able to do an analytical experience on field during the Milano Design week and individuate the main trends in the furniture design filed. This will be the starting point to work on a proposal for a new collection for a “Made in Italy” brand.
During the course you will develop technical skills which will allow them to translate their ideas in a professional presentation for a client.
This topic explores contemporary trends and design languages, which will be investigated via showroom visits and lectures. Lectures will focus on the contemporary domestic life, initially deepening various typologies of houses which underline different lifestyles. The purpose of this first assignment is to understand that the design of a physical space influences the mental state of the occupants. Attention will be focused on contemporary furniture trends, which define the needs and desires of the occupants, not only from a practical and functional point of view but also an emotional one. The physical environment will be read through the analysis of the contemporary production of furniture and design languages, focusing on shapes and forms, colors, textures, materials. You will create a book of trends: magazines, catalogues, showrooms tours will be used as research tools for the final presentation.
The instructor will introduce, analyze, compare, contrast, and juxtapose the profile and the work of painters, photographers, sculptors and video artists who use a variety of media, materials, tools, and processes to create their work. Lectures will be complimented by site visits to galleries and exhibitions.
This course provides you with the analytical, cultural and economic tools needed to identify and analyze trends in design. The course prepares you for the Milano Design Week by providing an investigative methodology. The course includes a theoretical section, to define methods of analysis and verification of the main macro and micro trends in design and interior design. The final exam is a research project focused on a single brand of the furniture industry considered a “trend setter”.
Design Trends Workshop
The course objective is to structure a comprehensive research project on a major macro and micro trend that emerged during the Milan Design Week. Beginning with an analysis of what was presented during the course, you develop a complete mapping of the main design and interior design trends. The areas analyzed will focus on home design, retail store design, entertainment design. At the end of the course you will present your project of a new line of colors, materials, finishings proposal for a new line of products for a “Made in Italy” furniture brand.
Focuses on the basic principles of graphic design and composition of diverse elements with attention to the balance between them. As well students understand the differences in developing a layout for printing or relative to a presentation in digital format will be addressed. The course also goes in depth with the use of the main graphic design softwares; Adobe Photoshop and Illustrator.
Exploration of the impressive choice of materials available to designers, as well as analysis of new materials and surface finishes. Through the workshop and visits to the most important Italian producers you analyze how specific colors, materials and finishes affect a space or a product and how they can be used as instruments of communication.
The course is organized in two different modules: the first module is focused on the user experience connected with a specific product, while the second module allows you to understand a brand, its image and values.
At the heart of a metropolitan area that bears comparison with London and New York, Milan is for the whole world a synonym for art, industry, finance, design and fashion.
Artists of the calibre of Leonardo and Bramante worked in Milan, and four centuries later, Marinetti and Boccioni, founders of the Futurist Movement
More recently, celebrated architects and designers, such as the Castiglioni brothers, Magistretti and Zanuso, and fashion designers
like Armani and Versace, to name just a few, made Milan the world centre of fashion and design.