Inhalt
Master Courses of Fashion Business.
Master Courses - Florence
11th edition - Five are the distinctive features of a today Manager in the fashion industry: a deep knowledge of the system, an advanced brand strategy, marketing and communication competences, instinct for business development combined with an entrepreneurial vision. The Master course in Fashion Business covers all these areas, offering a perfect balance of know-hows for participants, whether they aim at working within companies or at launching and developing their own personal project. It immerses participants in the deep complexity of the fashion system and its processes. It gives theoretical and practical knowledge of brand and communication strategy. It enhances the instinct for business and the entrepreneurial vision. It shapes the professionals of tomorrow empowering their talents and boosting their skills. It gives them the whole fashion business intelligence they need to stand out in the market.
Students become professionals with a deep knowledge of the fashion system and acquire the skills to develop their own fashion project, learning how to start a business, launch a brand, approach the market with their products.
In previous editions, projects have been developed in collaboration with: Adidas, Colmar, Luisaviaroma.com, 120% lino, Emilio Cavallini, The Bridge, Archivio, Roda.
DURATION: 11 MONTHS
ATTENDANCE: FULL-TIME
LANGUAGE: ENGLISH
Get an insight: find out more about Master's activities.
Target - This Master is aimed at graduates that have completed a degree in communication, economics, fashion design or styling, and to young professionals willing to develop a strong, solid training in fashion management.
Methodology and structure – Participants work alongside companies on real projects, experience the challenges and opportunities of the current market and develop creative solutions through exercises that include role plays and simulations. Lesson are divided as follows: lectures, integrative courses, lab activities, project development in focus areas and visiting at companies. The course ends with a final event organised by students and a Final Project. The faculty is made of professionals and helps students getting in touch with the several opportunities offered by local realities, allowing a direct link between projects and surrounding activities. The Master course is composed of different modules:
- introductory fashion related cultural area
- very specific business management and Made in Italy module
- project area aimed at working on real business cases
- Final Project is carried out by students, individually or in groups, working on a case study or a real brief given by a company.
Career opportunities - At the end of the Master, the Fashion Business Manager can work for fashion events, public relations, fashion businesses, advertisement and press offices. Students can find a job as Brand Expert, Fashion Promoter, Fashion Marketing Expert, Creative in advertising and Consultant for new media.
Cultural Area.
Fashion Culture.
The course analyses the key moments in the Italian and international fashion history from the 4th century to the new millenium.
Graphic Tools.
This is an introduction to the main techniques that are specific to the fashion communication industry, focusing specially on digital presentations using Power Point and Apple Keynote.
Fashion Marketing and Management.
This course explores primarily fashion marketing and outlines some merchandising aspects through the study of the specific "fashion marketing mix", focusing on brands and marketing strategies for product development, fashion production and industry, supply chain, sales organisation and pricing strategies, both in the industry and retailing business. The course analyses the thinking behind the strategies for fashion products, paying special attention to the business aspects of fashion environment.
About IED:
IED forms a truly unique network of encounters, experiences, people and cultures. The students develop a deep sense of belonging and their drive to innovate and share resources, ideas and contacts forges a tight-knit community.
IED is also part of CUMULUS (International Association of Universities and Colleges of Art, Design and Media), ELIA (The European League of the Institute of Arts) as well as a member of ERASMUS+ (Erasmus Charter for Higher Education 2014-2020 award and Erasmus Policy Statement). It also maintains links with various international Universities and Academic Associations, including: ADI (Association for Industrial Design), NAFSA (Association of International Educators), and EAIE (European Association for International Education): a large group of institutions based in different parts of the world that completes and expands upon the possibility of academic exchange open to IED students.
This wide-ranging group of international organizations grants IED students even more extensive possibilities for academic exchange. Numerous bilateral agreements with prestigious foreign universities provide the chance for our students to take part in the Exchange Study Program and in the Erasmus + Program and spend a semester abroad at one of our partner universities or another IED location.
The enormous heritage of international creative ideas, words and deeds is a worldwide acknowledged IED value, demonstrating that respect for cultural diverity and multidisciplinarity and the resulting ‘culture of jointness’ approach to education are an unquestionable key to success.
