Inhalt
Graphic Design - Focus on New Media.
Master Courses - Florence
12th edition - The Master course in Graphic Design offers a high level of professional preparation which is based on the design method, the mastery of technical and technological skills and the continuous updating about the latest market demands.
Besides a strong cultural background on the roots and evolutions of design and visual communication, our students receive a constant training on the most used and advanced software thanks to the development of many projects. They work side by side with Italian and international companies involved in different fields in order to gain as much experience as possible on the graphic design's contemporary scenario.
A Graphic Designer graduated from this Master course is particularly involved in social issues and communication ethics, manages the creative process at its best and is ready to satify the needs of the brands he/she works for with a personal expressive touch.
DURATION: 11 MONTHS
ATTENDANCE: FULL-TIME
LANGUAGE: ENGLISH
Description.
Get an insight: find out more about Master's activities
Target - The Master is tailored for graduates or professionals in graphic, architecture, design, fine arts and advertising. Participants with a professional (two years minimum) experience in the fields of management, communication, marketing, public relations or visual communications (graphic, product, interior, advertising, photography, web or social) are also welcome.
Career opportunities - The Graphic Designer works in advertisement and communication companies, web agencies, publishing houses or as a freelancer in his own facility ; he is able to interact with multiple clients in different fields thanks to a developed versatility. This professional figure, in fact, has the necessary tools to keep updated and anticipate the times, offering innovative solutions to his clients.
Methodology and structure - The Master has a complete and articulate programme thanks to a balanced didactic structure, organized in three main areas: cultural, project and media design.
The cultural area includes historical, methodological and communication modules and allows students to acquire notions and an effective methodology suitable for different kinds of projects.
The Project area enables participants to deal with the development of a project in different design contexts, ranging from creative thinking to branding strategies, from software frameworks to printing phases.
The Media Design area focuses on the new technologies in design, allowing students to experiment with the ever evolving techniques of the contemporary digital scene.
Classes consist of working on the basis of real briefs which are inserted from the start in a context that reconstructs the dynamics of companies, studios and institutions. Professors are selected from experts and professionals in the respective fields of teaching.
In the last editions, the Master course hosted some exceptional guest speakers such as:
David Moretti - Art Director WIRED Magazine
Marco Cendron - Creative Director with previous collaborations for Mondadori / ROLLING STONE Italy / GQ Italy
Riccardo Luna - Innovation Editor for the newspapaer La Repubblica.
Cultural area.
History of Design and Communication
This lecture-based course explores the fascinating evolution of visual communication from the invention of printing to the present time. The presentations showcase design history milestones and the work of leading Designers, while stressing the relationship between visual communication, historical, social and cultural conditions, and technological developments.
Marketing and Public Speaking
This course represents an in-depth about both marketing fundamentals and communication techniques: the different market segments and their critical success factors, consumer behaviour and needs, product values, consumer satisfaction, as well as a method to structure theoretical arguments for a presentation.
Account Management & Professional Development
The course presents seminars dealing with topics such as customer relationship management, time management, and the legislative framework affecting communication. Students also acquire presentation skills.
Visual Communication
This course aims at exploring and experiencing the issues related to visual communication conceived as a universal language in contemporary culture. Images are the new words of a collective language connecting all the disciplines expressed by the variegated human community.
Creative Advertising
Introduction to business communication topics: communicating, informing, promoting. The creative team and the creative process. How the copy strategy turns into a creative idea. Managing creative presentations. Production hints.
Illustration
The use of illustration to visually communicate information through drawings, paintings, and photography.
Sociology and Ethics in Communication
The course deals with the historical relationship between the media and society. An introduction to communication studies, starting from the birth of mass media, passing through the counterculture, ending up to new media. The study of behavioral communication in public and private dialogue and how the need to consider the ethical approach to this field impacts the individuals, the communities and the societies that populate the world today.
Techniques and tools.
Color & Print - Printing Technologies: Pre-Press
The course explores how to work with colors, technical challenges and creative opportunities of contemporary design production and how to prepare production proofs, in both high-end offset and digital printing. It also teaches how to deal with proofreading and production costs.
Typography and Font Creation
The course aims at fully understanding how typefaces are built, work and interact, through the analysis of a single glyph and the creation of a complete set of characters. The final result will be a complete typeface ready to use made with specific tools. Composition of text-only content, designing pages with balance between the several elements.
Graphic Design Advanced
The course aims to a full learning of the Adobe Suite - Photoshop, Illustrator and InDesign. The students will learn how to master the softwares and a new point of view on the elements of Design.
Media Design
Elements of Digital Photography / Video Design / Viral & Guerrilla Marketing / UI/UX Interface & Responsive Design / Digital Publishing: eBook, iBook Author, Adobe .folio / New Media & Interaction Design: ID, Arduino, Kinect and Leap Motion sensors.
Project area.
Creative Process
Looking at problems or situations from a fresh perspective that suggests differents solutions, involving the discovery of new ideas and concepts.
Illustration
The use of illustration to visually communicate information (drawing, painting, photograph).
Corporate Identity and Coordinate Image
The study of all the elements that create the visual identity of a museum or art gallery (naming, logo and visual elements). The corporate image is designed to be appealing to the public, clear and functional, so that the final result can spark an interest among consumers. The visual identity project developed during the course represents the final project.
Introduction to Corporate Design: elements of the corporate identity and the designer’s role in developing it.
Analysis of Communication Problems: using brands, typography and color codes, project planning and execution.
Logo Development and Application: coordinate image and its applications.
Copywriting
Copy is content primarily used for the purpose of advertising or marketing. The Copywriter is the “content writer” and helps to create pay-off for identity, taglines, advertising and to edit online and off-line, content-based, communication projects.
Creative Advertising
Introduction to business communication topics: communicating, informing, promoting. The creative team and the creative process. How the copy strategy turns into a creative idea. Managing creative presentations. Production hints.
Publishing Design
Constructing text “stories” and images in the context of complex publications such as magazines, newspapers, corporate brochures, books etc.
Packaging and Merchandising
Considering packaging as the consumer’s initial experience of the product and of brand corporate identity. Studying names, logos, roughs, mock-ups and final products.
The methods, practices and operations used to promote and sustain the commercial activity. The variety of products available for sale and the display of those products in such a way that it stimulates customers interest.
Final Project
The purpose of the final work is to direct the study path towards the field or area that the students are most interested in and allow them to start the professional career.
The final project can be developed individually or within a small group and is generally connected to a company, recreating the relationship between commissioner and freelance studio.
A team of professors and tutors carefully follow the students in the creation of the final work, maintaining high quality standards.
The final work is necessary to enrich the student’s portfolio that will include, as well as the final work, many of the projects produced during the other subjects.
About IED:
IED forms a truly unique network of encounters, experiences, people and cultures. The students develop a deep sense of belonging and their drive to innovate and share resources, ideas and contacts forges a tight-knit community.
IED is also part of CUMULUS (International Association of Universities and Colleges of Art, Design and Media), ELIA (The European League of the Institute of Arts) as well as a member of ERASMUS+ (Erasmus Charter for Higher Education 2014-2020 award and Erasmus Policy Statement). It also maintains links with various international Universities and Academic Associations, including: ADI (Association for Industrial Design), NAFSA (Association of International Educators), and EAIE (European Association for International Education): a large group of institutions based in different parts of the world that completes and expands upon the possibility of academic exchange open to IED students.
This wide-ranging group of international organizations grants IED students even more extensive possibilities for academic exchange. Numerous bilateral agreements with prestigious foreign universities provide the chance for our students to take part in the Exchange Study Program and in the Erasmus + Program and spend a semester abroad at one of our partner universities or another IED location.
The enormous heritage of international creative ideas, words and deeds is a worldwide acknowledged IED value, demonstrating that respect for cultural diverity and multidisciplinarity and the resulting ‘culture of jointness’ approach to education are an unquestionable key to success.
