Máster in Service Design

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Informationen über Máster in Service Design - Mit Anwesenheitspflicht - Barcelona - Spanien

  • Inhalt
    Master in Service Design.
    Master Courses - Barcelona


    The Master in Service Design allows future service designers to learn about different conceptual perspectives when designing a service. It is an opportunity for students to gain theoretical insight and to practice using specific methods and tools for each approach. Students are tasked with team projects and challenged with the entire process of creating a new service or transforming an existing one –  from research and conception to prototyping and preparing pilot interventions.

    The concept of Service Design refers to innovation in services from a human and systemic perspective by leveraging creativity and iterative processes. So, what exactly does a service designer do? These are some of their possible functions, depending on their professional background and the context they work in:

    - Orchestrating the various stages of a service to ensure a pleasant, seamless experience.

    - Detecting opportunities for new services and conceptualising systems that allow to co-create added value with users or even among multiple organisations.

    - Enabling various players to take an active part in defining new practices and narratives about value, both inside and outside organisations.

     

    Complementary Module.

    Check the new Research & Publish Module course, a complementary module with a duration of 6 months, that provides an introduction to the main theoretical and practical tools for research and reflection that are generated in the field of communicating and disseminating projects in the field of design so that students can acquire the skills to document their work correctly, communicate it properly to their target audience and disseminate it through the most appropriate channels. Request more information to your advisor.


    CREDITS: 60*
    DURATION: 9 MONTHS
    ATTENDANCE: PART-TIME
    LANGUAGE: ENGLISH



    Methodology.

    The learning experience on this course consists in:

    Undertaking the practical and experimental development of real projects for companies selected by IED Masters.

    Understanding the theoretical framework and fundamentals of service design as a basis for decision‑making.

    Hearing about first‑hand experiences shared by teachers and guest speakers.

    The course tackles service design from three different perspectives in three team projects. Each project in the course goes through every stage in the design process.


    Objectives.

    To grasp the various conceptual perspectives of service design and be able to choose which one is most suitable for each design intervention.

    To test specific approaches, methods and tools while developing projects related to creating new services, evaluating and transforming existing services or implementing operational changes at the supplier level.

    To encourage an experimental attitude, efficient self-management and the ability to work on multi- and inter-disciplinary teams, as well as collaborating with users and other stakeholders.

    To foster sensitivity and a critical mind regarding the latest breakthroughs in service design and other social-technical developments affecting the service economy.


    Student profile.

    Professionals and graduates in product design, digital design, graphic design and interior design wishing to specialise in services.

    User experience experts looking to play a more strategic role.

    Professionals who work in marketing, communication, sociology, anthropology and market research and are interested in pursuing a career in service innovation and customer experience.


    Job opportunities.

    - Service designer
    - Strategic designer
    - UX researcher
    - Design researcher
    - UX strategist
    - Design thinker or design thinking consultant
    - Customer experience designer

    *Credits

    The educational planning for all IED Master courses is aligned with the criteria established by the European Higher Education Area (EHEA). The IED Master program has adopted a credit structure that follows the European Credit Transfer System (ECTS). The IED Master is a private degree.

    SERVICE DESIGN SPECIFIC MODULE.

    INSIGHTS INTO OPPORTUNITY AREAS AND EXISTING SERVICE EVALUATION
    CO-CREATION, DEVELOPMENT & EVALUATION OF NEW SERVICES
    SERVICE BUSINESS, STRATEGY AND CULTURE
    MASTER’S FINAL PROJECT


    SERVICE DESIGN COMMON MODULE.

    DESIGNING FOR THE MANY
    DESIGN TOUR
    PUBLIC SPEAKING
    PORTFOLIO AND PERSONAL BRANDING
    ITALIAN DESIGN CULTURE AND HISTORY
    DESIGN PROCESS
    SOCIAL DESIGN AND SUSTAINABILITY


    Since 1966, the IED has developed innovative and diversified teaching methodologies, focused on synergies between technology and experimentation, creativity, strategies and integrated communication, market issues and a new form of professionalism. Thus does the Istituto Europeo di Design offer young professionals working in the fields of Fashion, Design and Communication the knowledge and the effective tools they need to cater for the constantly developing requirements of the working world.

    The nexus between knowledge and knowhow is the indispensable starting point for developing the cultural, creative and critical skills and competencies that are the ultimate goal of education at the IED.

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