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Undergraduate Course in Product Design

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  • Inhalt
    Undergraduate Course in Product Design
    Undergraduate Courses - Milan

    • Credits: 180
    • Start date: October 2019
    • Duration: 3 years
    • Attendance: Full-time
    • Language: English

    The course’s objective is to train Product Designers who can deal with the evolution of the traditional relation between Designer and enterprise towards a new scenario. Nowadays professionals in Design are called to broaden their competences by stepping in not just on the product - the visible part of a project - but also on the related service, the intagible part connected to the relation among product, user and the surrounding system.
    The Product Designer shows those methodological competences allowing to design objects, strategies and services in the light of researches and market analysis, useful to industrial, self or artisanal productions. Thanks to a user-centered approach, his work is featured by sympathy between people and projects sustainability.

    Title –This BA is recognized by Italian Ministry of Education Research (MIUR) as an Academic Diploma Level I and awards 180 credits.

    Description.

    Check the webpages dedicated to the creative professions: Product Designer.

    Context – The Product Designer profession is experiencing a great change, besides designing as a freelance or within a professional studio, he is demanded to directly enter the job market becoming a self-made man, entrepreneur and producer of his own ideas.

    Methodology and structure – In three years, students acquire the worldwide famous Italian design culture, with origins in Leonardo’s genius, capable of expressing works of great aesthetic, functional and emotional value.

    To undertake a professional career, students get a wide range of competences: cultural, technical and based on project development. Cultural elements connected to design, architecture and art are analysed but also sociology and anthropology, necessary to comprehend and interpret the evolutionary phenomena of behaviour, the main subject of design.
    Students are introduced to marketing, a fundamental tool for analysing brand values and corporate market positioning of the companies they work with, and for reading and anticipating consumer needs and trends.

    Students develop their own solid project development method that, starting from ethical, social and sustainability values, allows them to acquire a mindset for strategic design. This design method is completed by the study of tools to develop, assess and explain a project: the pencil, 3D modelling software, rendering, lab work for the construction of models and prototypes using 3D printers. Thanks to the electronic prototyping platform Arduino, students are able to experiment the interaction between functions of the object and people’s behaviour.

    Career opportunities - Product Designer, Service Designer, Concept Designer.

    Subjects

    I Year

    • Perception Theory and the Psychology of Form
    • Design Methods
    • Technical Drawing
    • Graphic Design
    • Materials Typology 1
    • History of Contemporary Art 1
    • History of Design 1
    • Modelling Techniques 1
    • Introduction to Cultural Marketing
    • Product Design 1

    II Year
    • Sociology Of Culture
    • Drawing Techniques And Technologies
    • Materials Typology 2
    • Design 1
    • History Of Contemporary Architecture
    • 3d Computer Model-Making Techniques
    • Modelling Techniques 2
    • History Of Design 2
    • Design Management
    • Product Design 2

    III Year
    • 3d Rendering Technologies
    • Layout And Display Techniques
    • Design 2
    • Product Design 3
    • Phenomenology Of Contemporary Art
    • Cultural Anthropology

    At the heart of a metropolitan area that bears comparison with London and New York, Milan is for the whole world a synonym for art, industry, finance, design and fashion
    .

    Artists of the calibre of Leonardo and Bramante worked in Milan, and four centuries later, Marinetti and Boccioni, founders of the Futurist Movement.

    More recently, celebrated architects and designers, such as the Castiglioni brothers, Magistretti and Zanuso, and fashion designers
    like Armani and Versace, to name just a few, made Milan the world centre of fashion and design.

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